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Growth Hacking

If you see word combination “growth hacking” for the first time, you’ve probably thought about some cybercrime. That’s a misconception!


What does growth hacking mean?

Growth hacking is a subfield of marketing focused on the express growth of a company. It’s aim is to attract the maximum number of customers spending the minimum amount of money.

Growth hacking is based on a data-driven, experiment-based process. A growth hacker is a marketer, developer, engineer and product manager at the same time.

What techniques can be used to grow hack?

1.Develop social media that isn’t overfilled 

That’s easier to become the best in a new social media that don’t have that many top users. Do a research of the one you can develop. Remember one rule, growth hacking is about experiments and testing something new. You won’t achieve that much by using the universally known tools.

2.Interaction

That’s actually the subtitle to the fist point. It’s essential to engage the audience not only to follow your social media, but also to interact with it. That will help to build a tight connections with your customers and the attitude as a result will change to the better ways. There is no certain advice how to do it, there are so many factors that affect it. Do you still remember the main rule?

3.Partnership

Try to find a company that would have the same target clients but the different demand. Figure out the ways to integrate your clients.

4.Suggest a free options for your future customers

Everyone enjoyes getting something for free. For some people it’s just getting some additional benefits, for others it’s the way to feel their relevance. In both cases you will acquire more customers. It doesn’t mean you have to do everything for free. Absolutely no! The options will depend on your market.


Does it have the same goal as marketing? Yes! Is it the same? No, it has a lot in common, but growth hacking deserves its own term. Probably it sounds a little bit confusing, but grow hacking is about speed. It’s better to start now, than to wait for the perfect conditions. They don’t exist!

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