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Business Growth

Business growth is a certain point when the company is about to expand. It can be done by increasing revenue, producing more products or services or enlarging its customer base. Start-ups usually need to grow in order to attach their position in the market and get to a size that is large enough to bring in enough revenue to cover costs and begin to make a profit in the shortest time.

Business growth happens when business owners, employees and outside factors influence the success of a company. For most companies growth is the main goal and all the decisions taken are usually based on it.

What types of business growth are there?

Organic

This type focuses on producing more products or services. It should be achieved by using its own internal resources, manufacturing more in a shorter time frame.

Internal

This one is similar to the organic one. The goal is to optimize internal processes. The existing resources should be operated in more efficient way. Instead of hiring more employees, work can be automated.

Strategic

Strategic growth engages activities that will help grow long term. Strategic growth could be done by developing a new product or developing a market strategy to aim a new audience.

Partnership/merger/acquisition

The main goal of this type is the engagement of the external force. All of the ones can expand the target audience because of enlarging the customer base and going into a new market.


The key point to understand is that all the actions taken depend on the field but one main thing in common that will definitely help any business is promotion. Any strategy you pick for growth won’t be that effective without engaging marketing and SMM.

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